Since throwing its hat into the energy deregulation ring in 2006, Ambit Energy has become one of the fastest-growing companies in American history. It took just seven years to reach $1 billion in annual revenue and is now the 14th largest direct sales company in the entire world. The company now has roughly 1.2 million customers. Ambit’s field of more than 200,000 independent consultants have taken advantage of the opportunity to create a stream of income by helping people save money on their energy bills. Some consultants reach their goals and earn enough income to significantly impact their lives. Other consultants don’t. But what separates those who succeed and those who don’t? What does it take to be a build a successful Ambit Energy consultant career? Of course, there are a lot of factors, but here are four of the most common ones to consider.
1. It’s a Business, Not a Job
The simple fact is the vast majority of us are trained to be employees. And that’s what we are used to–having the work come to us and having a boss tell us what to do and when to do it. We are used to working for a paycheck trading hours for dollars. But building an Ambit consultant career is not a job. It is not “work, get paid, work, get paid” concept. Rather, it is “work, work, work, get paid, get paid, get paid…”
Building a stream of income takes consistent effort over time. Ambit Executive Consultant Mary Amoedo says that no matter if you have 15 hours per day or 15 minutes per day, the key is consistency–doing something every day to build your business and expand your network. Watch a training video. Make a couple phones calls inviting someone to look at the business opportunity video. Check up on other consultants on your team. Make it a habit.
You certainly can make good money in bonuses as your business grows when new consultants are added to your team and they gather their first few customers. But the real earning power with Ambit is the long-term residual income generated by the customers in your network as they pay their electricity and gas bills every month. The mindset of a business owner needs to be developed, and Ambit has a ton of training and tools to help you do just that. Building any business is not easy, but it’s not supposed to be. It takes consistent work over time.
2. Know Your Goals
Ambit Executive Consultant Joey Carter likes to quote his grandmother saying, “People who aim at nothing usually hit it with great accuracy.” In order to reach your goals, you have to have some first. Your goals should be specific and measurable, both short-term and long-term. How much money do you want to be making in six months? In 12 months? In two to five years? Your Ambit upline consultant leaders can help you develop your goals. It’s important that you write your goals down and keep them where you can see them.
Again, if you don’t have a target to aim at, then you’re never going to hit it. Don’t expect to build a successful Ambit career if you are working your business in your spare time, inconsistently and without any real, measurable goals. But you absolutely can reach your goals if you make them specific and work toward them every day. You will have ups and downs, fast times and slow times, but the important thing is to stay focused on hitting your goals.
3. Plug Into the System
This is huge. Ambit Energy has a very effective, simple and successful system to plug into to build your business. Ambit pays its consultants to do two things–gather a handful of customers and help other people do the same thing. Many people try to “reinvent the wheel” and build the business their own way. They ultimately fail. The key to the system is duplication. The system requires no special skillset or no specific background experience. But it does require time and effort. With no products to sell, Ambit focuses its resources on people and systems. The tools, trainings, and local meetings and business presentations are in place for you to succeed, and honestly, Ambit has eliminated all legitimate excuses. That’s not to say things don’t continue to improve, as the field of consultants communicates their needs with the corporate team, but Ambit is all about giving their consultants the best chance to be successful in their career. National Consultant and top income earner Brian McClure compares the Ambit system to the fundamentals of football–blocking and tackling. Even professionals practice fundamentals. Master the fundamentals of the Ambit system and you will set yourself up for massive success.
Leveraging your upline team of consultant leaders is also a big part of plugging into the system. Be coachable. Take instruction on the proper ways to work your business. In football, a team runs a series of plays and goes back to the sideline for coaching. The Ambit business is the same way. Your consultant leaders are there to help you. Develop a relationship with them. Tell them your goals. Ask questions. Keep an open, regular communication with them. Also develop relationships with other consultant leaders, especially in states and markets that you want to expand your business to. You will want to plug your team of consultants into their local meetings and trainings.
4. You Just Can’t Quit
Any entrepreneur who pulls the plug on his or her business within just a few months might as well not have ever started the business in the first place. Businesses take time to build. Give your Ambit business at least one year of consistent effort. Evaluate your goals and achievements after one year. Of course, you should also evaluate smaller goals as you go along.
Some consultants grow their businesses faster than others, and that almost always comes down to individual goals and the amount of consistent effort. Your business also grows at different speeds at different times. Don’t get discouraged when you see others having success faster than you, because that will happen. Just continue to work your business consistently. Ambit National Consultant Steve Thompson has a yacht named “Never Quit.” Of the four truths we covered here, this one is the most important. The number one reason people fail at building an Ambit career is because they quit. They just give up and walk away. Remember, you’re building a stream of income, and that takes a lot more effort up front. Think of Ambit as an asset you acquire that, over time, will continue to put money you have generated into your bank account. How big do you want your business to be? That’s totally up to you.